- Schaumburg, IL
Jennifer Yaniz Search Engine Marketing Consultant
Jennifer Yaniz's Bio:
Hi my name is Jennifer Yaniz, I've been an entrepreneur in the Internet marketing industry for nearly ten years, remote & on-site as well as thru my own sites The Affordable SEO and Jennifer Yaniz- Chicago Internet Marketing. I am Google analytics, Google adwords certified & Mec Labs conversion rate optimization certified.
Through dedication, hard work and constant focused efforts my client websites remain profitable, relevant and competitive. They enjoy my in-depth knowledge of Internet marketing trends, blue-collar focus and hands-on approach with expanding audiences and brand recognition on social media or blog and PPC management. expanding audiences and brand recognition on social media or blog and PPC management.
Experience and Expertise
My accomplishments have earned the respect of fellow Internet marketing specialists & Ad Agencies. From local businesses with small budgets to multi-million dollar Google campaigns, product launches & national email campaigns, I provide my clients with the right strategy, attainable goals and expectations.
Most importantly, I remind clients that it's not only about being number #1 on Google results, it's about driving traffic to your site and money into their pockets! I'm also an accomplished blogger, frequently featured on Quora, Hubpages and SEM Rush Chat.
Since graduating from AIU, I focused all efforts on my client websites remaining competitive and profitable. Clients who work with me enjoy in-depth knowledge of Internet marketing trends and hands-on approach at any time. I work with my husband Steven Yaniz and a great team of freelance consultants to focus on expanding client audience, brand recognition, social media presence, blogging and PPC management.
From local businesses with small budgets to multi-million dollar Google campaigns, product launches & national email campaigns, I provide clients with the right strategy, attainable goals and reasonable expectations. I started my studies at the University of Buffalo on the National Guard G.I Bill and later at American Intercontinental University in Florida. I funded my education by working for Florida based travel companies, freelance Internet gigs and teaching computer use and HTML at the prestigious Nobel Learning Center in Weston, FL.
Working in the online marketing industry I have developed highly effective PPC strategies and campaigns for industry leaders like:
- NCM Fathom
- Hastings Entertainment
- Live Strong Foundation
Jennifer managed major social media campaigns for
- The Orthopedic and Spine Institute of San Antonio.
If you have questions about you're campaign or would like to connect, feel free to look her up at one of many blog sites or her own homepage http://www.jenniferyaniz.com
See more at Chicago Local SEO!
Jennifer Yaniz's Experience:
Media Manager Search at Pearson EducationOctober 2013 - Present | Elk Grove Village, Illinois
-Responsible for the management and performance of SEM for nonprofit University online degree programs with multi-million dollar annual budgets. - Develop and implement best practices for Search, Display, Mobile, Paid Social Ads and landing pages. - Responsible for identifying, setting up and making new online advertising strategies successful. - Campaign manager for the 2nd largest account in the company with a multi-million dollar SEM budget. - Responsible for creating SEM strategies to meet aggressive lead demands and target CPLS for my business unit. - Accountable for budget forecasting, media allocation analysis and strategic/tactical execution for high volume clients. -Responsible for analyzing performance and creating weekly reports to present to Marketing Managers
Self Employed SEO and Paid Search Consultant at JenniferYaniz.comJanuary 2010 - Present | Schaumburg, IL
-Manage over $300,000 worth of paid search advertising for one of the largest ad agencies in Chicago -Managed the day-to-day SEO tasks for over 20 different websites and paid search spends of over $300,000 per month -Supervised a 4 person team of SEO specialists in India -Managed the Y3 PPC campaign for Adidas fixing tracking code issues and decreasing their cost per conversion by over $50 per conversion. -Was responsible for the SEO strategy for Gillette and did onsite optimization of their website during a redesign -Developed a successful SEO strategy PUR Water Filters -Developed a successful SEO strategy for Polident. -Developed a PPC strategy and suggested new landing pages for BMC Software that doubled paid search conversions. -Managed over $100,000 in monthly E-commerce paid search campaigns for the Lance Armstrong Foundation helping them decrease paid search conversion costs by over $10 per conversion -Interviewed new PPC specialists -Assisted an ad agency in the creation of an AdWords training program
Online Marketing Manager at 7 SearchNovember 2011 - September 2013 | Des Plaines, IL
-Managed over a million dollars annually in paid search accounts in Adwords and Bing -Optimized all company owned websites using SEO best practices (7Search.com, -DealsMagazine.com, EMERgency24.com, Ohareoffices.com, Em24Alert.com and WebsiteMagazine.com) -Project Manager for 3 website redesign projects overseeing a team of graphic designers and web developers -Created a reputation management strategy for 7Search.com that pushed negative results for the company off the first page of Google -Wrote posts for the 7Search blog that generated enough traffic to earn blogger of the month -Developed an SEO, PPC & email marketing strategy responsible for generating over 40% of all revenue for www.dealsmagazine.com -Worked with IT & copywriting department to develop a standard tagging system for deal pages on DealsMagazine.com -Created presentations for sales teams at DealsMagazine.com to use when soliciting new clients -Worked with IT department to make usability improvements to DealsMagazine.com that helped increase conversion rates by over 61%. -Worked with graphics department to develop a successful display advertising campaign on the Google ad network for DealsMagazine.com that generated over 100 new subscribers per month. -Put together an email-marketing checklist to help copywriters and the graphic design department put together emails that are can-spam compliant and attractive to users. These changes have increased deliverability, open rate and conversions from all email campaigns. -Developed an abandoned cart email, which had a great open rates and generated over $6,000 in additional monthly revenue
Jennifer Yaniz's Education:
American Intercontinental UniversityBachelor of ScienceConcentration: Computer Sciences
Jennifer Yaniz's Interests & Activities:
NFL Football, NHL Hockey, Blogging, Foodie, Travel